Soulful Americana singer/songwriter Sam Lewis came up with a pretty unique way to promote the upcoming release of sophomore full-length “Waiting on You.” Earlier this month, the Nashville-based performer simultaneously released 12 unadorned performance videos — one for each song on the album — via a dozen different online outlets. The sincere and genuine performances prove to be a marketing strategy that works, effectively whetting the appetite for this week’s album release.
“I live what I write,” Lewis notes. “But the older I get, the more I find that some songs are actually ahead of my physical evolution. It’s weird. I live all of my songs but some of ’em, I think I haven’t lived through yet.”
With a first-class cadre of supporting players backing him in the studio, Lewis shines on “Waiting on You.” Opener “3/4 Time” sets the tone, and he later hits all the right notes on “Waiting on You,” “She’s a Friend,” “Things Will Never Be the Same,” “Reinventing the Blues,” “Never Again” and “Virginia Avenue.” Do yourself a favor and get to know Sam Lewis. You won’t regret it. (Jeffrey Sisk)